Fifty creatives tested. Three winners. Predict winners before you spend.
Creative intelligence that learns which patterns convert for your audience. Fatigue caught the day it starts. Brand memory that recalls what worked last summer.
Four reasons creative stays a coin flip.
Creative testing without pattern data is gambling at scale. These four failure modes show up across most brand teams that don't have a learning layer underneath.
Test 50 creatives, find 3 winners
Most brands test 30 to 50 variants to find a handful that work. Without pattern data, every test starts at zero.
Ad fatigue catches you late
CTR drops 40 percent before anyone notices. By the weekly review, the creative is burned and the budget is wasted.
No data on why creatives win
You know which ad performed. You don't know whether it was the hook, the CTA, the format, or the audience match. Learnings stay vague.
Platform-specific blind spots
What works on Meta fails on TikTok. Without cross-platform creative analysis, the team flies blind on every new format.
Predict winners. Catch fatigue early. Remember what worked.
Olivia learns the patterns. Maya remembers the campaigns. Felix forecasts launch velocity. Dex catches fatigue before the next review.
Olivia
Creative Intelligence
Reads the creative DNA across your ads: hooks, CTAs, formats, audiences. Predicts win likelihood for new concepts before they ship. Architecture target: replace blind testing with pattern-informed prioritization.
Pattern-informed creative prioritization.
Maya
Memory & Context
Holds the brand memory of every campaign and creative decision. When a brief lands, Maya recalls what worked the last time the brand ran a similar moment. Architecture target: institutional memory that survives team turnover.
Brand memory that compounds.
Felix
Forecasting
Forecasts launch ramp velocity and post-launch decay. Helps the team budget around real demand curves, not last year's spreadsheet. Architecture target: ramp budgets follow projected velocity, not arbitrary calendar.
Launch budgets pegged to demand curves.
Dex
Delivery & Alerts
Monitors CTR, frequency, and CPA per creative in real time. Alerts before a fatigued creative compounds into wasted budget. Architecture target: catch fatigue three to five days earlier than a weekly review would.
Fatigue alerts in hours, not days.
The other three agents fill out the workforce. See all seven →.
Concrete deltas. Architecture targets for creative work.
Four metrics targeted by the 14-day pilot structure. Exact numbers depend on creative volume, platforms, and current testing workflow.
Architecture target: Olivia scores new concepts against learned audience patterns before they ship. Win rate lifts where the prediction earns its place.
Architecture target: Dex catches CTR and frequency drops three to five days before a Friday review would.
Architecture target: Maya surfaces last summer's winning hooks and formats when the team briefs a similar moment.
Architecture target: Olivia maps which patterns work where. Creative resources allocate to the right platform.
Questions brand teams ask
How does Cresva find winning creative patterns?
Olivia analyzes hooks, CTAs, formats, and audiences across the ads you've run, plus category-wide signals. Patterns emerge from your historical data; predictions get tighter as the team ships more.
Can it predict creative performance before we spend?
Olivia scores new concepts by likelihood of success against learned audience patterns. Not a guarantee, but materially better than blind testing.
How does ad fatigue detection work?
Dex monitors CTR, frequency, and CPA per creative in real time. The architecture targets a three-to-five day earlier alert than a weekly review.
Does it work across Meta, Google, and TikTok?
Yes. Cross-platform creative analysis surfaces which patterns work everywhere versus platform-specific. Helps the team allocate creative resources.
How fast does the creative intelligence improve?
Every ad shipped adds signal. The architecture targets meaningful pattern accuracy across the 9-month pilot structure.
Brand-team view not the right fit?
Ready when you are
See the pattern map on your creative library.
Pilot connects to your ad accounts in five minutes. First creative intelligence read inside 48 hours.
Looking for a deep dive? See Olivia reads creative →, Maya remembers → or Dex delivers →.