The Cresva AI Lab.
Twenty free tools built for the real DTC stack, powered by the same agents behind the connected platform.
Profitability
CAC Payback Calculator
Computes payback period from your CAC, AOV, gross margin, and repeat-rate. Splits new vs. returning customers.
Profitability
Cohort LTV
Builds an LTV curve per acquisition cohort from your order export. Compares cohorts side-by-side.
Profitability
Promo Profitability Analyzer
Net promo P&L from real arithmetic. Decomposes lift into incremental vs. pull-forward and prices the margin hit.
Profitability
SKU Profitability
Per-SKU margin from COGS, shipping, returns, and channel fees against your reported revenue.
Profitability
Tariff & Landed Cost Calculator
Computes landed cost per SKU including HTS-coded duty rates, freight, customs fees, and broker fees.
Audits
Ad Account Audit
Scans your ad account for budget overlap, low-yield ad sets, and structural waste. Conservative findings list.
Audits
Competitor Ad Intel
Pulls public ad library data for a competitor and surfaces creative themes, format mix, and run cadence.
Audits
Landing Page Analyzer
Crawls your landing page and scores it against CRO heuristics: headline clarity, social proof, CTA, speed.
Audits
Pixel & UTM Auditor
Real HTML scan for pixel presence, GTM containers, consent management, and UTM hygiene.
Audits
Product Feed Optimizer
Per-SKU feed health scoring against Google Shopping and Meta Catalog rules. Corrected CSV download.
Performance
Budget Optimizer
Allocates a target ad budget across channels using your historical ROAS and a diminishing-returns curve.
Performance
Influencer ROI Tracker
Joins your order export to creator codes and post timestamps to attribute revenue per creator.
Performance
Revenue Forecast
Holt-Winters forecast on your daily revenue with seasonality decomposition and confidence bands.
Performance
ROAS Audit
Subtracts platform-disclosed inflation sources from your reported ROAS to estimate a debiased range.
Creative
Creative Analyzer
Scores an uploaded ad against creative-best-practice checklists. Returns specific edits, not a vague grade.
Creative
Creative Fatigue Predictor
Models CTR decay against impression frequency to flag when a creative is approaching fatigue.
Testing
A/B Test Calculator
Two-proportion z-test for A/B results. Plain English verdict, MDE, power, and revenue impact at your inputs.
Testing
Email Incrementality
Compares your sent vs. control segments to estimate true incremental lift on top of Klaviyo's attribution.
Visibility
AI Readiness Scanner
Real HTML scan for structured data, llms.txt, and OG tags. Score plus copy-paste fix code.
Visibility
AI Visibility Tracker
Queries the major LLM assistants with your category prompts and reports whether your brand appears.