How does the attribution work?

The tool matches each order in your data to a creator via two signals: discount codes the creator owns (e.g. JESSICA20) and UTM parameters from the creator's bio link (e.g. utm_source=jessica). Orders matching neither land in the unattributed bucket, surfaced honestly in the attribution waterfall.

Why is there an unattributed bucket?

Most platforms inflate creator ROAS by claiming 100 percent capture. The truth is that customers find creators on Instagram, search the brand on Google, then buy via Google Ads click. That order's revenue exists in your data but doesn't trace back to the creator through codes or UTMs. Surfacing the gap is honest; hiding it inflates ROAS.

What's the code-only estimate range?

When a creator has discount codes but no UTM tracking, captured revenue is the floor. The tool surfaces an industry-standard 30 to 40 percent code-capture range to estimate true revenue: if codes captured 1000 dollars and the typical capture rate is 30-40 percent, true revenue is roughly 2500 to 3300 dollars. This range is not a measured value for your store.

Does the tool handle Shopify orders?

Yes. Connect Shopify and sync 30 or 90 days of orders. The sync pulls discount codes and UTM parameters per order from the Shopify customer-journey-summary, hashes customer emails for privacy, and surfaces the distinct discount codes seen so you can map them to your creators.

What does the tool not measure?

Cross-platform attribution gaps (Instagram discovery to Google purchase), brand-lift and awareness uplift, and gifted-creator effects with no amount paid. These structural blind spots are surfaced in the methodology block so the analysis stays honest about its scope.

Yes. One use per day with no signup, three per day with a free account, unlimited with Pro. Order data uploaded for analysis is not retained beyond the session.

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Per-creator ROI from real orders.

Upload your order export or type creator results manually. Matches orders to creators by discount code and UTM parameter, surfaces the unattributed gap, and ranks who to rehire vs reconsider.

ParkerAttribution

Brand name *

Industry

Drop your order export here, or click to upload

Shopify orders CSV auto-detects discount code + UTM source columns

WooCommerce + generic CSV also supported

Creators (1/20)

Creator 1

Name *

Handle *

Platform *

Followers *

Amount paid *

Content type

Niche

Discount codes

Comma-separated. At least one code or UTM required.

UTM parameter

Matches utm_source / utm_campaign substring.

Direct ROAS = creator-attributed revenue (code-matched + UTM-matched) / amount paid. Blended ROAS aggregates across the campaign. Code-only revenue uses an industry-standard 30-40% code-capture assumption to estimate a true-revenue range when UTM tracking is absent. Time-distribution buckets revenue by days since the creator's payment date.