Pilot live: ACP for AI commerce.Explore ACP

Pick the lens that matches your brand.

Industry, business model, role. Each child page goes deep on one shape of failure mode.

INDUSTRYBUSINESS MODELROLEFForecastingPAttributionSTestingOCreativeDDataMMemoryXExecutionBeautyFashionF&BHealthHomeDTCMultiSubsSKUsMktplEntGrowthExecAgncyBrand

Hover an agent to see which problems it solves. Hover a problem to see which agents work on it.

By industry

Five industries we go deep on. Each carries a shape of failure mode unique to its category.

CYCLE LENGTH<7 days7-30 days30+ daysREVENUE SHAPEVolatileMixedPredictableF&BHealthFashionBeautyHome

Cresva organizes industries by their math signature, not their product category. Each shape carries its own attribution constraints, retention math, and testing rhythm. (architecture target)

Skincare journeys are 30 days long.

Attribution that respects the cycle.

Sample economics are invisible

New collection spend cannibalizes core.

Attribution that knows the difference.

Seasonal budgets are guesswork

First-order ROAS hides subscription value.

Acquire the subscribers who reorder.

Churn eats growth before it shows

Compliance limits the playbook.

Optimize within the constraints.

Ad restrictions make testing expensive

A $1,200 sofa takes 4-8 weeks to buy.

Attribution that respects the journey.

Long research kills last-click attribution
By business model

Six business models we organize around. From single-channel DTC to multi-tool enterprise.

DTCMulti-channelSubscriptionsHigh-SKUMarketplaceDTCAMZEnterprise

Data shape varies by business model. Each input topology changes what attribution can answer.

Platform ROAS doesn't match Shopify.

Reconcile every dollar.

Scaling kills your margins

Every platform claims the conversion.

One truth across every channel.

Budget decisions based on lies

First-order ROAS hides retention.

Acquire the subscribers who stick.

High CAC, low first-order value

Hidden losers buried in the portfolio.

Find the margin killers fast.

Can't optimize 1,000+ SKUs manually

Amazon cannibalizes DTC traffic.

Quantify the leak.

True channel costs are invisible

Six tools, six versions of the truth.

One intelligence layer.

Reporting takes weeks, not hours
By role

Four ways teams use Cresva. Growth leads, executives, agencies, brand teams.

GROWTHEXECAGENCYBRANDForecast reviewClient reportingCreative briefsTest resultsCresva memory layer

Where one role's work becomes another's input. Cresva sits in the center holding context across each handoff.

Platform ROAS is lying.

Scale on the truth.

Scaling hits a wall you can't see

Defend budget at the board table.

With numbers that match the P&L.

Can't prove incrementality

Twenty hours a week on client reports.

One intelligence layer across the portfolio.

Client churn from ROI questions

Fifty creatives tested. Three winners.

Predict winners before you spend.

Ad fatigue catches you late