Compliance limits the playbook. Optimize within the constraints.
AI agents that learn which compliant claims convert, which acquisition channels produce subscribers who stay, and which seasonal cohorts will churn.
Four ways wellness math needs a longer view.
Wellness brands face restricted ad categories, compliance-limited claims, and customers who need 30 to 60 days to feel results. Standard tools don't price these realities.
Ad restrictions make testing expensive
Health and wellness face stricter review, longer approval cycles, and category-level throttling. Every creative variation costs more to test.
Compliant messaging limits the playbook
The claims that convert best often get rejected. The team is stuck testing approved angles blindly, with no data on which compliant messages actually drive revenue.
Results take time, attribution doesn't wait
Probiotic customer needs 30 to 60 days to feel results before committing. First-order ROAS says the campaign doesn't work; six months of subscription revenue says it does.
New Year spikes mask real demand
January resolution traffic drives a 3 to 5x revenue spike; 60 percent of those customers churn by March. Q1 looks great, Q2 reveals reality.
Predict the LTV. Optimize within compliance.
Felix models seasonal cohorts. Maya holds the wellness brand memory. Olivia reads compliant creative. Parker reconciles LTV-weighted attribution.
Felix
Forecasting
Models resolution-cohort retention curves separately from underlying growth. Predicts monthly recurring revenue across the wellness subscription window. Architecture target: separate January spike from January growth.
Resolution-aware forecasting.
Maya
Memory & Context
Holds memory of which compliant claims, formats, and seasonal cohorts produced retention versus churn. Architecture target: compliance-aware institutional memory across the brand's history.
Compliance-aware brand memory.
Olivia
Creative Intelligence
Reads creative performance across approved claim categories: educational, ingredient science, testimonial, lifestyle. Architecture target: surface which compliant angles drive subscriptions versus first orders.
Compliant-creative intelligence.
Parker
Attribution
Reconciles acquisition spend against subscription LTV, not first-order revenue. Architecture target: surface which channels acquire high-retention subscribers in a category where retention defines the unit economics.
LTV-weighted attribution for wellness.
The other three agents fill out the workforce. See all seven →.
Concrete deltas. Architecture targets for wellness.
Four metrics targeted by the 14-day pilot structure. Exact numbers depend on category, compliance constraints, and subscription cycles.
Architecture target: Parker reconciles acquisition spend against subscription LTV. The campaigns acquiring the best subscribers stop looking unprofitable.
Architecture target: Olivia surfaces which compliant claims and formats drive subscription conversion versus first orders.
Architecture target: Felix separates resolution traffic from underlying growth, surfacing the cohorts likely to churn before March.
Architecture target: Sam reallocates toward channels that produce subscribers who stay across the supplement cycle.
Privacy and platform posture for wellness brands.
What Cresva ingests, how it logs, and how it connects to your ad platforms. Foundation for wellness-specific compliance workflows on the roadmap.
Privacy & Access Logging
Cresva's analytical layer ingests platform metrics, not customer health records. PII scrubbed from logs. Audit log retains administrative access events. Aggregated patterns only.
Memory Layer Foundation
Maya retains decision history, agent reasoning, and approved campaign language across the team. Foundation for compliance audit trails as wellness-specific workflows are added.
Read-Only Platform Access
Ad platform connections use read-only OAuth scopes. Cresva never modifies your campaigns. Revoke access anytime.
Questions wellness brands ask
How does Cresva handle health & wellness compliance?
Olivia tracks which compliant messaging angles drive the highest ROAS. Architecture target: optimize within regulatory boundaries by learning which approved claims and formats convert best for the brand's audience.
Can Cresva track supplement subscription LTV?
Yes. Parker attributes acquisition spend against subscription LTV. Architecture target: surface which campaigns acquire committed subscribers versus one-bottle trial buyers.
How does Cresva handle New Year resolution spikes?
Felix models resolution demand separately from organic growth. Architecture target: predict which January cohorts will churn by March and which will convert long-term.
Does Cresva work with restricted ad categories?
Yes. Cresva connects via standard OAuth and works with whatever campaigns are running. The intelligence helps maximize ROAS within approved campaigns rather than bypass platform policies.
How fast can a wellness brand get started?
Five minutes via OAuth: Shopify, Meta, Google, TikTok. First insights inside 48 hours. Forecasts and attribution sharpen across two subscription cycles.
Wellness view not the right fit?
Ready when you are
See compliant-creative intelligence on your data.
Pilot connects Shopify and ad platforms in five minutes. First insights inside 48 hours.
Looking for a deep dive? See Olivia reads creative →, Felix forecasts → or Parker debiases →.