Defend budget at the board table. With numbers that match the P&L.
Marketing contribution reconciled against finance. Forecasts your CFO can underwrite. Auto-generated board recaps in hours, not days.
Four reasons the board stops trusting marketing's numbers.
When platform-reported ROAS is the input to the board deck, the board deck becomes a negotiation. These four failure modes erode executive credibility before the meeting starts.
Platform numbers don't match the P&L
Meta claims $1.2M. Google claims $800K. The P&L shows $1.4M total. Platforms over-count and overlap; the gap is where executive credibility leaks.
Reporting takes days, not minutes
Eight to twelve hours per week pulling exports into slides. By presentation day, the data is already two weeks old.
Can't prove incrementality
When the board asks what marketing actually created, platform ROAS doesn't answer. Without an incremental view, budget defense becomes negotiation.
Forecasts don't survive scrutiny
Linear projections miss seasonality and competitive shifts. Twenty-five to forty percent variance erodes the board's confidence in the forecast and the forecaster.
Reconcile, forecast, test, deliver. Numbers a CFO can underwrite.
Dex builds the board recap. Parker debiases the contribution number. Felix tightens the forecast. Sam tests the budget shift before it goes to committee.
Dex
Delivery & Alerts
Auto-generates the board recap on the cadence the board reads. Learns which metrics the board asks about and leads with those. Architecture target: weekly recap from raw data to delivered deck in under an hour.
Board recap, auto-generated, always current.
Parker
Attribution
Reconciles marketing's contribution number against the P&L. Strips out platform self-attribution overlap before the number reaches the board. Architecture target: a single contribution number that finance and marketing agree on.
True incremental contribution, P&L-aligned.
Felix
Forecasting
Forecasts revenue and CAC at the level the board commits to. Tracks predictions against actuals. Architecture target: confidence intervals tight enough to make budget allocation decisions on, not vibes.
Board-grade forecasts with confidence intervals.
Sam
Scenario Testing
Models the budget shift before it goes to committee. Quantifies the downside on the upside. Architecture target: every budget recommendation arrives with the alternate scenarios and the breakdown of why the workforce sided with one.
Budget shifts modeled before they're proposed.
The other three agents fill out the workforce. See all seven →.
Concrete deltas. Boardroom-grade outcomes.
Four metrics targeted by the 14-day pilot structure. Based on the architecture and conversations with operators about what their board actually asks for.
Architecture target: Dex assembles the board deck from raw data automatically; the operator's role moves from assembly to review.
Architecture target across the 9-month pilot structure. Confidence intervals included on every prediction.
Architecture target: Parker reconciles platform-reported revenue against the P&L every night.
Architecture target: Sam runs the budget scenario in seconds; the recommendation lands as a one-pager, not a meeting.
Questions executives ask
How does Cresva help CMOs prove ROI to the board?
Parker reconciles marketing-claimed revenue against the P&L; Dex generates the board deck from the reconciled numbers automatically. The deck the board reads is the deck finance can underwrite.
What does the auto-generated reporting look like?
Dex learns which metrics the board asks about (blended CAC, marketing contribution ratio, forecast variance) and leads with those. Output formats: Slack, Google Slides, Google Sheets, Notion. Per-recipient formatting.
How accurate are the forecasts for board planning?
The architecture targets ±8 percent variance after 90 days, with confidence intervals on every prediction. The exact number depends on category volatility.
Can Cresva separate marketing-driven revenue from organic?
Parker uses incrementality modeling and platform debiasing to separate true marketing-driven revenue from baseline. The reconciliation runs against your P&L every night.
How long until executive-level insight?
OAuth setup in five minutes. First reconciled view inside 48 hours. Board-ready recap inside the first week. Full compound learning rolls in across the 14-day pilot structure.
Executive view not the right fit?
Ready when you are
See the board recap on your data.
The pilot connects all seven agents to your real accounts. First reconciled view inside 48 hours.
Looking for a deep dive? See Parker debiases →, Felix forecasts → or Dex delivers →.